Sydney, Australia – 2nd April 2013 – Bubble Gum Interactive, the award-winning developer of family-friendly games, today announced the start of a new licensing partnership with Empire Multimedia Corp. to focus on their rapidly growing kids online game Space Heroes Universe!

Much more than a virtual world, Space Heroes Universe lets kids create their own Space Hero and embark on an epic story-driven intergalactic adventure. Nearly 2 million players from around the world have signed up for adventure. In the free-to-play game, kids can personalise their hero, adopt virtual pet Kritterz, make new friends and explore an ever expanding galaxy full of quests, adventure and fun. Rated E for Everyone and certified kidSAFE+, Space Heroes Universe is a hit with kids and parents, having secured Creative Child Magazine’s 2012 Game of the Year as well as the Mom’s Choice Awards Silver Medal and a Parent’s Choice Approved Award.

Space Heroes Universe stands out from its rivals, with a true focus on storytelling. With a passionate team of writers, the game world has already grown into a transmedia digital franchise encompassing the virtual world, mobile games and animated cartoons.

As one of the largest licensing agencies in Asia, Empire Multimedia Corp. brings over 30 years of experience and an established reach across Asia. Empire provides pre-emptive customer and client services to our principals, licensees and strategic partners across Southeast Asia and greater China. Innovative and customized business solutions consistently position Empire well ahead of the competition. Empire  places  its consumer’s brand experience at the center of everything we do.

“Our players tell us how much they enjoy the epic intergalactic adventures of our online game, so we’re looking forward to taking the story to them in new ways” said Phil Mason, CEO, Bubble Gum Interactive “Empire’s proven success in helping to build brand experiences will no doubt herald some truly awesome Space Heroes merchandise in the years to come.”

“Space Heroes Universe has all the hallmarks of a compelling and long-lasting kids brand franchise.” said Hubert S. Co,  President, Empire Multimedia Corp. “With its rapidly growing Asian fanbase and its commitment to family-friendly fun and adventure, we’re sure fans will enjoy the brand offline as much as they do online.”

Kids can strap on their jetpacks, fire up their starjets and blast off for adventure at


About Bubble Gum Interactive

Bubble Gum Interactive is an independent game development studio headquartered in Sydney, Australia. Our mission is to create compelling and engaging gaming experiences with a focus on fun, creativity, quality and story. Our first game, Space Heroes Universe! is a multi-award winning kids virtual world in which players create their own hero and explore a galaxy full of fun and adventure. Our first game for mobile, Jetpack Jinx is available for Google Play and Apple iOS with more games launching in 2013. Discover more at

About Empire Multimedia

Empire Multimedia Corp.  is a licensing agent with over 30 years of experience whose main thrust  is to achieve consistency & continuity, market access & expertise. We customize brand and business strategies, aligning opportunity with cultural demands in each territory. We  also have territorial reach and offices in:  Philippines, Hong Kong, China and Taiwan, Indonesia, Singapore/Malaysia, Thailand , Korea, India  and Vietnam. Our goal: To leverage immediate returns and maximize long term brand potential. You may know more about our company at

Space Heroes Universe - Hero and virtual pet Astro

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