Bubble Gum Interactive partners with Wild Pumpkin for Space Heroes Universe Licensing program in Australia and New Zealand

Sydney, Australia – 17 April 2013 – Bubble Gum Interactive, the Australian developer of family-friendly games, today announced a new licensing partnership with Wild Pumpkin Licensing International to focus on their rapidly growing kids online game Space Heroes Universe!

Much more than a virtual world, Space Heroes Universe lets kids create their own Space Hero and embark on an epic story-driven intergalactic adventure. Nearly 2 million players from around the world have signed up for adventure. In the free-to-play game, kids can personalise their hero, adopt virtual pet Kritterz, make new friends and explore an ever expanding galaxy full of quests, adventure and fun. Rated E for Everyone and certified kidSAFE+, Space Heroes Universe is a hit with kids and parents, having secured Creative Child Magazine’s 2012 Game of the Year as well as the Mom’s Choice Awards Silver Medal and a Parent’s Choice Approved Award.

Space Heroes Universe stands out from its rivals, with a true focus on storytelling. With a passionate team of writers, the game world has already grown into a transmedia digital franchise encompassing the virtual world, mobile games and animated cartoons.

Wild Pumpkin Licensing International is one of the leading licensing houses in Australia and New Zealand, specialising in brand extension, licensing, media establishment and brand management. In their short time in the licensing business, they have managed numerous blue-chip brands both domestically and worldwide.

“Our players tell us how much they enjoy the epic intergalactic adventures of our online game, and they often ask for real world products like toys, collectibles and t-shirts, so we’re looking forward to taking the story to our audience in new ways” said Phil Mason, CEO, Bubble Gum Interactive “With Australia being our home turf, we’re excited to partner with Wild Pumpkin and can’t wait to bring awesome merchandise featuring our characters and stories to our fans.”

“Space Heroes Universe has outstanding characters and a universal story that’s been a hit with kids around the world” said Lim Mi-Kyoung, Managing Director, Wild Pumpkin Licensing “With its positive values and passion for creating fun and engaging experiences, we’re confident that its fans will enjoy the brand offline as much as they do online.”

Kids can strap on their jetpacks, fire up their starjets and blast off for adventure at www.spaceheroes.com


About Bubble Gum Interactive

Bubble Gum Interactive is an independent game development studio headquartered in Sydney, Australia. Our mission is to create compelling and engaging gaming experiences with a focus on fun, creativity, quality and story. Our first game, Space Heroes Universe! is a multi-award winning kids virtual world in which players create their own hero and explore a galaxy full of fun and adventure. Our first game for mobile, Jetpack Jinx is available for Google Play and Apple iOS with more games launching in 2013. Discover more at www.bubbleguminteractive.com.

About Wild Pumpkin Licensing

Wild Pumpkin offers the marketplace a unique and tailor-made approach to brand building, with a full range of integrated services. We are a market leader in brand licensing, brand management and product development, introducing a specialised, strategic management and consumer marketing consultancy to brand owners and licensees both domestically and internationally.




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