Bubble Gum Interactive raises $2.5 million in second round funding to drive growth of Little Space Heroes, its award-winning virtual universe for kids

Sydney, Australia 25th June 2012 – Independent Children’s Entertainment developer Bubble Gum Interactive has announced that it has raised $2.5 million in just eight weeks to fund further development and sales of its award-winning virtual universe Little Space Heroes.

The funds will be used to scale operations including bringing on board new key talent, cementing global distribution programs and expanding marketing as the business races towards its next milestones. A percentage will also be used to help accelerate development of new products and services including Little Space Heroes games for mobile devices, animated cartoons and global licensing program development.

Phil Mason, CEO said “Little Space Heroes is experiencing incredible growth with tens of thousands of kids playing every day from over 80 countries. Closing our second round so quickly was a dream run, with plenty of capital to invest in rapidly establishing Little Space Heroes as the number 1 virtual universe for kids and families. In addition to the capital, we’re very pleased to have brought on board investors with significant experience in gaming, entertainment and technology sectors.”

The new round saw key investors from Bubble Gum’s previous raise continuing their investments, with new money from a mix of angel and VC’s from Australia, Asia, Europe and the USA including Sydney Angels Sidecar Fund, Melbourne based Starfish Ventures and Tokyo based IT-Farm Corporation. Sizhao Yang, co-creator of Farmville and respected Silicon Valley investor Bill Tai also invested in Bubble Gum’s adventures.

Bill Tai said, “Very excited to add fuel to the rocket that is Little Space Heroes.  This is a team that has done it before, and I’ve been very impressed with their product execution and user traction.  Their organic user growth has been phenomenal and this financing should help Bubble Gum step on the accelerator.”

Nick Peace, Investment Director at Starfish Ventures said, “We recognised the great opportunity at Bubble Gum for the kids games space. We were very impressed at their technological innovation around security and safety, so we’re not surprised they’re the most highly accredited game on offer for kids.”

Kids can strap on their jetpacks and blast off for adventure at www.littlespaceheroes.com.


About Bubble Gum Interactive

Bubble Gum Interactive is an independent children’s entertainment studio based in Sydney, Australia. Founded by kids entertainment veterans, Bubble Gum is passionate about creating fun and inclusive experiences that help kid’s discover every day. Their first game, Little Space Heroes is much more than a virtual world. It’s a virtual universe that provides kids with a safe, social, fun and interactive experience to play with friends online! Since launching in late 2011 as the game has experienced rapid growth and universal praise from kids, parents, teachers and press from over 80 countries. Discover more and blast off for adventure at www.littlespaceheroes.com


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