Developing a Fun Virtual World for Kids

Developing a fun virtual world for kids online is a significant project. Ensuring we produce and deliver something that is both fun and safe, while also being robust and scalable to meet the needs of our players and fans requires the hard work of many talented individuals.
Bubble Gum Interactive has been proactive in seeking out funding from a broad range of sources. We are fortunate to operate in an environment where government agencies and bodies are keen to support innovative new businesses across many sectors.

We have been successful in achieving two government funding grants:

  • A $90,000 Screen Australia Innovation Program grant from the Australian Government. Screen Australia is the Commonwealth Government screen agency providing support to Australian film, television, documentary and digital media makers. Screen Australia’s Innovation Program supported cutting edge and visionary projects that explored new platforms and methodologies. It has recently been re-launched as the All Media Program and continues the aim to push the envelope of creative storytelling on traditional and non-traditional platforms.
  • A $155,000 Digital Media Initiative Grant from the New South Wales Department of Industry & Investment. The Digital Media Initiative, a key element in the NSW Government’s Digital Economy Strategy, will provide $1.5 million a year for three years to support digital content, commencing in 2010/11. The Initiative is designed for commercially oriented projects that are destined for distribution on internet, wireless, mobile, other emerging platforms or devices.

Bubble Gum Interactive will use the funding grant towards further development of original virtual worlds including Little Space Heroes, an immersive, story-driven virtual world designed for kids aged 5-12. The grants have helped with product development and have already led to job creation with several positions made possible through the support of these grants. The endorsement by these prestigious funding agencies has also boosted investor confidence and helped to secure further private investment in the company.

In Little Space Heroes players create and personalise their own Hero and embark on an intergalactic adventure. Featuring unique game play, quests and social interaction and story-driven discovery, Little Space Heroes offered kids a fun and safe environment to explore, make new friends and have fun with free online games. Little Space Heroes will be launching in late 2011.

Both funding bodies have advised that they were impressed with our concept, our team and our execution in developing and preparing for launch.

Paul Gray, Director of Marketing and Community “Securing these grants has ensured Bubble Gum Interactive has the resources and people necessary to create something amazing in Little Space Heroes. We’re thrilled to be part of the NSW and Australian digital and entertainment industry and as a startup we’re excited to show how new business ideas can have what it takes to secure this level of validation and support.”

Screen Australia Development Manager Mike Cowap said “We’re thrilled to support this distinctive example of dynamic and creative interactive storytelling for young players. Bubble Gum Interactive is creating an innovative entertainment service right here in Australia that can compete on the global stage.”

Discover Little Space Heroes and secure your spot in the exclusive beta program at

Developing a fun virtual world for kids

Developing a fun virtual world for kids



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